There’s no trick and there’s no treat when it comes to underage drinking on Halloween. The spookiest holiday of the year is also considered one of the biggest drinking holidays, so it’s no surprise that the alcohol industry wants to cash in on getting into the spirit. Unfortunately, the Center on Alcohol Marketing and Youth researchers have found that that there is a link between minors who recognize advertisements for beer and spirits and the likelihood of them drinking.
A study published in the Journal of Health Communication found that underage youth are drawn to music, animal and people characters, story and humor in alcohol advertising. Youth in the study were more likely to say they wanted to purchase the... read more