Washington State Efforts

Let's Draw the Line between Youth and Alcohol!

2010-2011 Communications Campaign

The following free materials target parents and other adults with information about preventing underage drinking. Please use these materials as they are. You may personalize them with your own contact information.

Let's Draw the Line!

Learn about our state's new campaign. Tell others about the new rules, and penalties for providing alcohol to minors
Liquor Control Board fact sheet about the new advertising rules
Report an advertising rule violation
See campaign materials available to order or download.
Materials order form
Campaign T shirt order form
Print commitment cards and ask youth and adults to fill them out (to print both sides correctly on card stock, select printing properties, then duplex, then open to the left or open to the top). Cards may be mailed to RUaD at PO Box 45330, Olympia, 98504-5330 or emailed to dbhrdrawhtheline@dshs.wa.gov.
Send an E-Commitment Card directly to the LDTL campaign, or post on your agency's website
Add your voice to those supporting the campaign on Facebook (post the number of commitment cards signed by your community!)
Print 11x17 Blue Line Cards for "drawing" the line at events
Sample news release for announcing local campaign events
Tips for inviting elected officials and other VIPs to a campaign event
Download web banners to your organization's website: www.LetsDrawTheLine.org
Radio scripts: English radio Spanish Radio
Radio PSAs: Alcohol Advertising (Esp) Social Supplying (Esp)
Sample commendation letter and certificate for store owners who are in compliance with the new rules
Sample letter to the editor commending stores in compliance
Sample letter to store owners not in compliance

2009 Campaign: Think alcohol can't harm your teen's brain?

Radio

Newspaper ad

Billboard

Newspaper Articles

Raising healthy teenagers, 4/7/09, Journal Newspapers